Interesting Is Easy.

Compelling Is Hard.

After all, everything is interesting.

Think we're wrong? Try this: pick a random article on wikipedia, and chances are it will be at least a little interesting. Enough for you to skim, perhaps. Maybe even click a link.

But compelling is different than interesting.

Things that are compelling make you sit up and pay attention. Things that are compelling make you want more.

Welcome To Potboiler

Welcome To Potboiler.

We Tell Stories